KBIS 2016 Course Born to Buy – Laurie Brown, CSP, Business Training Works

Did you know the years in which your customers were born influence how they shop, what they want from service providers, and how they make the decision to buy?

Will your customer most likely want instant gratification? Will he focus on tradition, stability and quality? Does she come armed with research and already know what she wants? The age of your customer may give you a clue.

From Traditionalists and Baby Boomers to Generations X and Y, this program will explain how you can provide exceptional service to customers of all ages and tailor your service approach based on generational preferences.

At the conclusion of this session, you will be able to:

• Explain how the needs and demands of customers from different generations vary.

• Describe strategies for improving communication with your customers.

• Provide quality service that is not only profitable but sustains long-term relationships.

• Handle complaints in a way that transforms customers into raving fans.

Register for this and other NKBA U courses here: http://www.kbis.com/conference/nkba-university-courses/

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